Citrix Partner Exchange and Citrix Tech Days are two Lead Nurturing properties of Citrix Systems to engage their leads and customers.
The Client
Citrix Systems, Inc. is an American multinational software company that provides server, application and desktop virtualization, networking, software as a service, and cloud computing technologies.
Target Audience
Enterprises and decision-makers in Indian SMEs.
Predefined Target Audience via mailing list.
Objectives
Generate sales qualified leads and responses through a network of Electronic Direct Mails and Landing Pages to capture intent for attending Citrix Hosted Events in multiple Indian Cities.
The Work
Web Development
A microsite (citrixevents.in) was developed with multiple landing page options for lead capture. A robust backend admin panel was built and integrated for the client for easy access and withdrawal of leads.
Communication Design
Multiple Electronic Direct Mails were designed and deployed as per the client’s requirement. Any associated graphics and content were created according to the requirements of each individual event.
Landing Page Design
Select Emailers
