Fitness Fight Club is a premium fitness chain based in Bangalore. FFC is known to use martial arts such as Muay That, Brazilian Jiu-Jitsu, Fight Yoga, Kick Boxing, among others as a medium to achieve fitness rather than conventional gym equipment and exercises.
The Client
Fitness Fight Club is a premium fitness chain based in Bangalore. FFC is known to use martial arts such as Muay That, Brazilian Jiu-Jitsu, Fight Yoga, Kick Boxing, among others as a medium to achieve fitness rather than conventional gym equipment and exercises.
Target Audience
- Upwardly mobile demographics of Bangalore based out of upmarket areas.
- Annual income to be roughly at the north of 8-10L per annum and who have a good disposable income.
- C level employees of Bangalore startup ecosystem.
Objectives
- Establish a strong social media and web presence for the brand.
- Generate both marketing-qualified and sales qualified leads from social media adverts by offering them a free trial class.
The Work
Web Development
A mobile responsive website was developed with the help of my design team to act as a conduit to give detailed information to the prospect and collect lead data. Landing page optimisation was done on lead capturing pages.
Social Media Marketing
I worked with the photography and videography partners of the brand to plan the content calendar for the brand's social media touchpoints.
Lead Generation
Hyperlocal, geo-location and interest targeting was used to deliver ads to the desired target audience. Multiple Campaigns and Ad formats including Facebook Canvas Ads, Lead Gen Forms and Carousel Ads were used as a means to collect the lead data.
Website Design
Social Media Ads
