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Sunpure Superwomen Awards

About The Client

Sunpure, a sub-brand of M.K. Agrotech is India’s First Chemical-free processed Sunflower oil. Sunpure Superwoman is a platform to identify, recognize and showcase the stories of incredible women in India across various fields who create positive examples inspire the world to think out of the box and deliver positivity to this world.

The Brief

TARGET GROUPS

Women Achievers, Entrepreneurs, and Heroes in Karnataka Region (Primary). All Genders, Age 16-60 across Karnataka (Secondary).

OBJECTIVES

Set up the Brand Identity of Sunpure Superwoman Awards, identify and reach out to nominees, generate brand awareness among the secondary target audience, and leverage on the CSR activity on digital channels for reach maximization.

Project Highlights

DEVELOPMENT

A microsite was developed for the Sunpure Superwoman Awards featuring response capture forms, schedule of the on-ground activities, voting page, and general information about the awards.

200 + Nominations Generated from the Website
DESIGN

All ads and creatives required by the campaign were designed. Multiple videos of the nominees were produced. edited and deployed.

MARKETING

Digital Advert campaigns were designed and deployed on Facebook, Instagram, YouTube, and Google Display Network. A/B testing was done along with constant and continuous campaign optimization to arrive at the best possible cost per million impressions. A Facebook Messenger Bot was also created and deployed.

Creatives