Roid Technologies is a Bengaluru based Software Development company focusing on apps for mobile devices.

Client: Roid Technologies Date: 2017 Services: Social Media Marketing, SOcial Media COntests, Content Marketimng, Graphics Design

The Client

AppBrowzer is an ambitious new platform from Roid Technologies, Bangalore. The objective of AppBrowzer is to provide a native platform on smartphones, that can browse smartphone apps from the cloud; hence negating the need to use up space and resources by installing the app. This concept was visually communicated via the social media touchpoints of AppBrowzer.

Target Audience

People using low end and mid-range smartphones who often run out of memory space to install new apps or have system configuration issues to run bloatware.
App Developers and small businesses who want their apps to be used by end users who don’t have high end smartphones.

Objectives

To communicate the concept of App 2.0 or browsable apps via social media, Online PR and Twitter contests to drive up the initial user base.

The Work

Twitter Contests

Twitter and Facebook contests by the name of #BlogIQ conducted to boost the organic reach, engagement and edge rank of the initial social media touch-points of the brand.

Social Media Marketing

Relentless content marketing was done on both Facebook and Twitter revolving around multiple content types (Facebook Albums, Images, Canvases, Twitter Moments, etc.)

Influencer Marketing

Tech influencers on Twitter and Tech Bloggers were targeted and reached out for online PR and organic reach for the newly created social media touchpoints of the brand.