The Client

TPO is an annual competitive Olympiad organized by Bangalore based company, CENTA across 22 cities in India. I took care of the Brand Awareness, Lead Generation and Social Media Campaigns across multiple digital touchpoints of CENTA TPO.

The Brief

TARGET AUDIENCE: Primary and Secondary School Teachers across 106 Cities in India.

OBJECTIVE: To generate leads and conversions for the CENTA Teaching Professionals’ Olympiad 2016.

The Work

After the Website for TPO 2016 was redesigned, multiple localized ad campaigns were run across Facebook, Twitter, AdWords, Bing Ads and Twitter for Lead Generation and conversions. Apart from that Organic contests were run on Twitter and Social Media Marketing collaterals were deployed across multiple social media touchpoints.