The Client

DailyLife is a comprehensive but easy to use the app from Bangalore based tech company, PBP Technologies. It focuses on providing all the functionalities needed by a user within a single app.

The Brief

TARGET AUDIENCE: This is targeted at late adopters of technology who face difficulty in figuring out and installing multiple apps to get simple things done in their everyday life.

OBJECTIVE: To Design the Brand Semiotics, Guidelines and Website to communicate the brand identity to the target audience.

The Work

First of all, a complete brand identity was built up from scratch after focus group discussions. This included all parts of the brand semiotics and guidelines which are mentioned below. Then a website/app landing page was developed along with two explainer videos to communicate the brand identity.