DMS Academy of Pro Wrestling, a high performance sports pro-sports training facility is an official feeder academy for WWE from India.
The Client
DMS Wrestling is a Professional Wrestling Training Academy based out of India which acts as an incubator and feeder program for WWE properties. DMS Wrestling also doubles up as a premium high-end fitness incubator with TRX, Aquafitness and Crossfit programs.
Target Audience
- 18-25 years age Male demographic
- Middle Income urban and sub-urban demographics across India
Objectives
- Increase brand awareness about DMS Wrestling and communicate about the benefits of the brand to the target audience.
- Generate footfalls to DMS’s marquee launch event, DMD Bolopunch
The Work
Web Development
A website was built from scratch on HTML5/CSS3 platform and hosted. All content and graphics were designed for the same. On-Page SEO was done.
Branding
Brand guidelines were standardized and a set of brand vocabulary was finalized. The brand tagline and value proposition was also created.
Social Media Marketing
End to end social media marketing was done on Facebook, Instagram, Twitter, and LinkedIn Platforms.
Video Production
Video Adverts were designed to be screened in local multiplexes and theatres in Bengaluru
Campaign Activities
Social Media Marketing
- The brand guidelines and stylesheets were finalised.
- All social media touch-points were created as per the brand guidelines and objectives. Facebook, Instagram, LinkedIn and Twitter were chosen as the social touch-points. Facebook and Instagram were operated as the primary channels. LinkedIn and Twitter were secondary channels operated to maintain brand hygiene and prevent handle-squatting.
- Content calendar was conceived, designed and deployed across all brand channels.
- All creatives, social media content and copy were designed.
Video Adverts
Multiplex Spot
- A video advertisement was created under a tight budget in 2 days time.
- This ad was used in ad spots in Multiplexes in target geographies – North Bengaluru, Haryana and Punjab.
- Multiple versions of the ads were cut; 10 seconds, 30 seconds and 1 minute for optimal usage of assigned ad budget in theatre chains.
DMS Bolopunch
- DMS Bolopunch was a marquee event for DMS Academy of Pro Wrestling styled around the concept of WWE Pay-Per-View special events.
- A video was created for the event with all the fight-cards and necessary details.
- This video was deployed in organic channels, Facebook ad network and in multiplexes in North Bengaluru.
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