DMS Academy Wrestling is a Professional Wrestling Training Gym which acts as an incubator and feeder program for WWE properties.
The Client
DMS Wrestling is a Professional Wrestling Training Academy based out of India which acts as an incubator and feeder program for WWE properties. DMS Wrestling also doubles up as a premium high-end fitness incubator with TRX, Aquafitness and Crossfit programs.
The Brief
TARGET AUDIENCE: 18-25, Male, Middle Income urban and sub-urban demographics across India.
OBJECTIVE: To increase brand awareness about DMS Wrestling and communicate about the benefits of the brand to the target audience.
The Work
Website Design – A website was built from scratch on HTML5/CSS3 platform and hosted. All content and graphics were designed for the same. On-Page SEO was done.
Branding – Brand guidelines were standardized and a set of brand vocabulary was finalized. The brand tagline and value proposition was also created.
Social Media Marketing – End to end social media marketing was done on Facebook, Instagram, Twitter, and LinkedIn Platforms.
Video Production – A video was designed to be screened in multiplexes and theatres.