The Client

Fitness Fight Club is a premium fitness chain based in Bangalore. FFC is known to use martial arts such as Muay That, Brazilian Jiu-Jitsu, Fight Yoga, Kick Boxing, among others as a medium to achieve fitness rather than conventional gym equipment and exercises.

The Brief

TARGET AUDIENCE: Upwardly mobile demographics of Bangalore based out of upmarket areas. Annual income to be roughly at the north of 8-10L per annum and who have a good disposable income.

OBJECTIVE: To generate both marketing-qualified and sales qualified leads from social media adverts by offering them a free trial class.

The Work

First of all a mobile responsive website/landing page was developed with the help of my design team so as to act as a conduit to give detailed information to the prospect and collect lead data. Then, hyperlocal, geo-location and interest targeting was used to deliver ads to the desired target audience. Multiple Campaigns and Ad formats including Facebook Canvas Ads, Lead Gen Forms and Carousel Ads were used as a means to collect the lead data.

Digital Adverts