Max Fashion Circle is a customer loyalty program created targeted towards the 16-24 age demographic.
The Client
Max Fashion is a fashion brand under the banner of the Dubai based Landmark Group. The brand was first launched in May, 2004, in the UAE. Max Fashion has a combination of physical stores and an e-commerce portal.
The Brief
TARGET AUDIENCE: Age 16-35. Male & Female (Single + Parents). Bangalore, Mangalore, Mysore & Goa Regions.
OBJECTIVE: Create and brand a customer loyalty membership program. Run brand awareness campaigns for it, generate leads and conversions for the loyalty program and generate in-store footfalls for the summer of 2018.
The Work
Development – Two landing pages were designed from scratch to communicate about the membership program (Max Fashion Circle) and generate leads.
Design – All ads and creatives required by the campaign were designed. Additional facebook lead forms and canvas pages were designed for optimal cost per lead.
Performance Marketing – Digital Advert campaigns were designed and deployed on Facebook, Instagram, YouTube, and Google Display Network. A/B testing was done along with constant and continuous campaign optimization to arrive at the best possible cost per leads and cost per million impressions.
Campaign Results
- A Facebook Page, an Instagram account, a Twitter Handle, and a LinkedIn Showcase Page were created for the campaigns.
- Ad Campaigns were run on the Google Display Network.
Microsite and Landing Page
- Two versions of the microsite were built and hosted.
- A backend interface was built for easy retrieval of leads.
- The backend was integrated with Email and SMS services for autoresponder emails.
- Landing page optimization was carried out.
- Relevant integrations (Google Analytics, Adwords, FB Pixel) were done on the microsite.
Select Adverts
