The Client

Paybooks from Intuit is a SaaS based end-to-end payroll management solution.

The Brief

TARGET AUDIENCE: Chartered Accountants. SMEs.

OBJECTIVE: Use Email Marketing and Content Marketing for Lead Engagement and Lead Nurturing over a six months cycle.

The Work

A complete lead lifecycle analysis was done and a series of Content in the form of emails, infographics, and blogs were deployed to increase the conversion rate of the leads at the end of the 6 months cycle.