Somey’s Kitchen is a London Based Indian Packaged foods brand specializing in organic, gluten-free Indian bread and pickled spices.
The Client
Somey’s Kitchen is a property of London Based Indian Packaged foods brand specializing in organic, gluten-free Indian bread and pickled spices. For the course of the project, Somey’s Kitchen was expanding its reach over southern India.
Target Audience
- Urban and sub-urban regions of Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Goa, and Maharashtra.
- Subcontinental diaspora based in and around London.
Objectives
- Formalize the brand semiotics like logo variation, fonts, colour palette and stylesheets.
- Launch the social media and web properties of the brand.
The Work
Web Development
A fresh look and theme were decided for the brand and the website was completely redesigned from the ground up on WordPress. All associated content and graphics were worked upon as required. On-page SEO was done on the website and the CMS was integrated with all required plugins and analytics tools.
Branding
The logo was modified for compatibility with digital media, set standards of brand colors, fonts and styles were standardized for visual consistency. A social media stylesheet and brand book was designed for the brand.
Social Media Marketing
All primary social media touchpoints were created from scratch including Facebook, Instagram, Twitter, Instagram, and YouTube. A regular content pipeline was deployed across all the social media channels. Social listening was done and relevant influencers were interacted with for digital PR.
Content Strategy
The website was updated with PR content whenever available. Multiple content buckets were worked upon and deployed across the social media touch-points. A long term content colander was provided to the client.
Select Social Media Creatives
Website
