The Client

Somey’s Kitchen is a London Based Indian Packaged foods brand specializing in organic, gluten-free Indian bread and pickled spices. For the course of the project, Somey’s Kitchen was expanding its reach over southern India.

The Brief

TARGET AUDIENCE: Urban and sub-urban regions of Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Goa, and Maharashtra. And the Subcontinental diaspora based in and around London.

The Work

Branding – The logo was modified for compatibility with digital media, set standards of brand colors, fonts and styles were standardized for visual consistency.

Website Design – A fresh look and theme were decided for the brand and the website was completely redesigned from the ground up on WordPress. All associated content and graphics were worked upon as required. On-page SEO was done on the website and the CMS was integrated with all required plugins and analytics tools.

Social Media Marketing – All primary social media touchpoints were created from scratch including Facebook, Instagram, Twitter, Instagram, and YouTube. A regular content pipeline was deployed across all the social media channels. Social listening was done and relevant influencers were interacted with for digital PR.

Content Management and Strategy – The website was updated with PR content whenever available. Multiple content buckets were worked upon and deployed across the social media touchpoints.

Website

Sample Social Media Creatives