The Client

Sunpure, a sub-brand of M.K. Agrotech is India’s First Chemical-free processed Sunflower oil. Sunpure Superwomen is a platform to identify, recognize and showcase the stories of incredible women in India across various fields who create positive examples inspire the world to think out of the box and deliver positivity to this world.

The Brief

TARGET AUDIENCE: Women Achievers, Entrepreneurs, and Heroes in Karnataka Region (Primary). All Genders, Age 16-60 across Karnataka (Secondary).

OBJECTIVES: Set up the Brand Identity of Sunpure Superwoman Awards, identify and reach out to nominees, generate brand awareness among the secondary target audience and leverage on the CSR activity on digital channels for reach maximization.

The Work

Development – A microsite was developed for the Sunpure Superwoman Awards. The major features of the microsite included two response capture forms i.e. Self Nominations and Friend Nominations, schedule of the on-ground activities, Voting Page and general information about the awards.

Design – All ads and creatives required by the campaign were designed.

Marketing – Digital Advert campaigns were designed and deployed on Facebook, Instagram, YouTube and Google Display Network. A/B testing was done along with constant and continious campaign optimization to arrive at best possible cost per million impressions. A Facebook Messenger Bot was also created and deploye

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