Sunpure, a sub-brand of M.K. Agrotech is India’s First Chemical-free processed Sunflower oil. Sunpure Superwomen is a platform to identify, recognize and showcase the stories of incredible women in India across various fields who create positive examples inspire the world to think out of the box and deliver positivity to this world.

• Primary – Women Achievers, Entrepreneurs, and Heroes in Karnataka Region.
• Secondary – All Genders, Age 16-60 across Karnataka.

• Set up the Brand Identity of Sunpure Superwoman Awards
• Identify and reach out to nominees
• Generate brand awareness among the secondary target audience.
• Leverage on the CSR activity on digital channels for reach maximization.

The Work

Web Development

A campaign microsite was developed for the Sunpure Superwoman Awards to drive awareness and participation. It enabled self and friend nominations, showcased the on ground event schedule, and hosted an interactive voting experience along with key award information.

Communication Design

All campaign communication assets were conceptualised and designed across digital formats. This included promotional creatives, branding elements, and platform specific adaptations to ensure message consistency and strong visual recall.

Digital Advertising

Performance led digital campaigns were executed across Facebook, Instagram, YouTube, and the Google Display Network. Continuous A B testing and optimisation improved efficiency and reach. A Facebook Messenger bot was deployed to support engagement and response capture.

Campaign Results

Facebook Page Metrics

Page Likes
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Impressions
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Impressions
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Viral Reach
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Engaged Users
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Video Views
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Posts
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Nominations Received
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Meta Campaigns

Facebook and Instagram Metrics

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Total Clicks
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Engagement
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Campaigns
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Adverts
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Sample Campaign – Are You A Superwoman?

• Objective – Drive high quality self nominations while building strong brand association with the Superwoman Awards initiative.
• Audience Strategy – Focused on in segment women across priority cities, further sharpened through interest, occupation, and behavioural targeting signals such as social activism, community leadership, and influence orientation.
• Execution Approach – Test and learn frameworks were implemented across creatives and audience clusters. High performing combinations were systematically scaled to improve nomination efficiency and campaign impact.
• Conversion Path – All communication drove users to a dedicated microsite designed to enable a seamless nomination journey.

• 
  98,476 Impressions
• 
  54,606 Target Audience Reached
• 
  2,085 Engagements Scored

Sample Campaign – Do You Know A Superwoman?

• Objective – Drive peer led nominations from a wider audience cohort while building strong brand linkage with social responsibility and women empowerment.
• Audience Strategy – Reached men and women across priority cities through interest driven targeting aligned to themes such as Women’s Day, social equality, activism, and community leadership.
• Execution Approach – Insight led storytelling encouraged audiences to recognise and nominate inspiring women within their personal networks, helping scale participation and emotional relevance.
• Conversion Path – All communication channels directed users to the campaign microsite to complete the nomination journey.
•  

• 
  127,677 Impressions
• 
  66,653 Target Audience Reached
• 
  2,121 Engagements Scored

Sample Campaign – Brand Video

• Objective – Maximise campaign reach to strengthen brand awareness while driving enquiries and nomination intent through conversational engagement.
• Audience Strategy – Targeted women across priority cities using interest and behavioural signals aligned to themes such as Women’s Day, social activism, gender equality, and community participation.
• Execution Approach – A reach focused video communication strategy was deployed to build emotional resonance and prompt audiences to initiate direct conversations with the brand.
• Conversion Path – Users were encouraged to send a Messenger message to engage, seek information, and progress towards the nomination journey.

• 
  59,603 Video Views
• 
  30,911 Minutes Watched
• 
  3,482 Engagements Scored

Sample Campaign – Nominee Post Boosts

• Objective – Maximise reach and visibility for Sunpure and the Superwoman Awards while strengthening brand association with social responsibility.
• Audience Strategy – Targeted men and women across priority cities using interest led targeting aligned to social causes, community engagement, and women empowerment themes.
• Execution Approach – Nominee focused creatives were amplified through structured media boosts to scale visibility and drive social interactions. A total of nine ad variations were deployed and continuously optimised to improve performance.
• Engagement Path – Audiences were encouraged to like, comment, share, and retain campaign content to enhance organic amplification and recall.

• 
  98,641 Video Views
• 
  73,549 Minutes Watched
• 
  18,378 Engagements Scored

Sample Campaign – Women’s Day Activation

• Objective – Maximise reach and visibility for Sunpure and the Superwoman Awards during Women’s Day while strengthening the brand narrative around everyday women as real life superheroes.
• Audience Strategy – Targeted men and women across priority cities using interest led signals aligned to Women’s Day, social causes, community participation, and empowerment themes.
• Execution Approach – The campaign leveraged contextual storytelling and high visibility media formats to drive engagement and encourage social amplification during the peak relevance window.
• Engagement Path – Audiences were encouraged to like, comment, share, and retain campaign content to enhance organic reach and reinforce brand recall.

• 
  7,243 Impressions
• 
  6,705 Target Audience Reached
• 
  1,218 Engagements

Sample Campaign – Page Likes

• Objective – Build an initial base of relevant page followers to improve organic visibility and strengthen long term brand awareness.
• Audience Strategy – Targeted men and women across selected cities using interest and life stage signals such as Women’s Day, social equality, social justice, healthcare, education, parenting, and newly married audiences.
• Execution Approach – Awareness driven campaigns were designed to attract high intent followers and improve future content performance through stronger engagement signals.
• Conversion Path – Users were encouraged to like the Facebook page to stay connected with the initiative and receive ongoing campaign updates.

• 
  44,580 Impressions
• 
  18,667 Target Audience Reached
• 
  2,112 Engagements

Sample Campaign – Winner Announcement Boosts

• Objective – Maximise reach to inform the extended audience about the Awards Ceremony while sustaining campaign visibility and momentum.
• Audience Strategy – Targeted men and women across priority cities using interest led signals aligned to social causes, community engagement, and women empowerment themes.
• Execution Approach – Winner focused creatives were amplified through structured post boosts to build excitement, reinforce credibility, and deepen audience connection with the initiative.
• Engagement Path – Audiences were encouraged to like, comment, share, and retain campaign content to strengthen organic reach and ongoing engagement.

• 
  49,898 Impressions
• 
  40,686 Target Audience Reached
• 
  7,468 Engagements

Sample Campaign – Women’s Day Video Reach

• Objective – Maximise campaign visibility for Sunpure and the Superwoman Awards during Women’s Day while spotlighting inspiring stories of award winners.
• Audience Strategy – Targeted men and women across priority cities using interest driven signals aligned to Women’s Day, social impact themes, and community engagement.
• Execution Approach – High reach video creatives were deployed to build emotional connection and scale awareness. A total of ten ad variations were released and optimised to enhance performance and engagement.
• Engagement Path – Audiences were encouraged to watch, like, comment, share, and retain the video content to strengthen organic amplification and brand recall.

• 
  90,248 Impressions
• 
  49,372 Target Audience Reached
• 
  16,648 Engagements

Other Channels

Twitter Organic

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Organic Impressions
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Twitter Adverts

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Adverts
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Sample Instagram Campaigns

Sample LinkedIn Campaign

In Mail Responses
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InMails
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Sample GDN Campaigns

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Campaign Summary

The integrated digital campaign successfully built large scale awareness for the Sunpure Superwoman Awards while driving meaningful participation across multiple audience cohorts. Through a structured mix of reach led video communication, nomination focused performance campaigns, social amplification, and engagement driven content, the initiative expanded its visibility beyond the core target group and strengthened Sunpure’s positioning as a socially responsible brand.

Strategic audience targeting, continuous creative optimisation, and platform native engagement journeys helped create sustained momentum across campaign phases. This resulted in improved nomination inflow, stronger community interaction, and enhanced recall for both the Awards initiative and the Sunpure brand narrative around celebrating everyday women.