Sunpure

Sunpure Superwoman Awards is an annual awards platform by MK Agrotech to identify, showcase and reward everyday women achievers from Karnataka region.

Client: M.K. Agrotech Date: 2018 - 2019 Services: Digital Advertising, Social Media Marketing, Communication Design, Digital Activations, Facebook Adverts, Twitter Ads, Google AdWords, LinkedIn Ads
The Client

Sunpure, a sub-brand of M.K. Agrotech is India’s First Chemical-free processed Sunflower oil. Sunpure Superwomen is a platform to identify, recognize and showcase the stories of incredible women in India across various fields who create positive examples inspire the world to think out of the box and deliver positivity to this world.

Women Achievers, Entrepreneurs, and Heroes in Karnataka Region (Primary). All Genders, Age 16-60 across Karnataka (Secondary).

Set up the Brand Identity of Sunpure Superwoman Awards, identify and reach out to nominees, generate brand awareness among the secondary target audience and leverage on the CSR activity on digital channels for reach maximization.

The Work

Web Development

A microsite was developed for the Sunpure Superwoman Awards. The major features of the microsite included two response capture forms i.e. Self Nominations and Friend Nominations, schedule of the on-ground activities, Voting Page and general information about the awards.

Communication Design

All Social Media Posts, Advert Creatives, Promotional Videos, Emails, Website Visuals and OOH marketing collaterals were designed for the campaign.

Digital Advertising

Digital Advert campaigns were designed and deployed on Facebook, Instagram, YouTube and Google Display Network. A/B testing was done along with constant and continious campaign optimization to arrive at best possible cost per million impressions. A Facebook Messenger Bot was also created and deployed

Campaign Results

Facebook Page Metrics

Page Likes
0
Reach
0
Impressions
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Organic Reach
Engaged Users
0
Video Views
0
Total Posts
0
Nominations Received
0

Facebook and Instagram Adverts

Reach
0
Impressions
0
Video Views
0
Engagement
Campaigns
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Ad Sets
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Ads
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Select Campaign - Are you a Superwoman?

  • Primary Objective: To generate self nominations from the direct target audience.
  • Secondary Objective: To spread brand awareness
  • Target Audience: In-segment women from the selected cities + Interests targeting based on occupation, likes and behaviours (e.g. Social Activists, Feminists, Opinion Leaders, etc)
  • A/B Testing was done and the best performing ad was scaled.
  • Call to Action: Visit the microsite and nominate
Impressions
0
Reach
0
Engagement
0

Select Campaign - Do you know a Superwoman?

  • Primary Objective: To generate nominations from the extended target audience
  • Secondary Objective: To spread brand awareness and associate social responsibility with Brand Sunpure
  • Target Audience: Men and Women in the selected cities with Interest Targeting (e.g. Women’s Day, Activism, Social Equality, etc.)
  • Call to Action: Visit the microsite and nominate
Impressions
0
Reach
0
Engagement
0

Select Campaign - Brand Video

  • Primary Objective: To increase brand awareness through maximizing reach
  • Secondary Objective: To generate enquiries and nominations through
    Messenger
  • Target Audience: Women in the selected cities with Interest Targeting (e.g. Women’s Day, Activism, Social Equality, etc.)
  • Call to Action: Send a Messenger message to engage with us.
Impressions
0
Reach
0
Engagement
0

Select Campaign - Page Likes

  • Primary Objective: To increase the initial number of page likes of the Facebook Page
  • Secondary Objective: Brand
    Awareness and increasing Edge
    Rank of the later FB Posts.
  • Target Audience: Men and Women in the selected cities with Interest Targeting (e.g. Women’s Day, Social equality, Social Justice, Doctors, RTE, Teachers, Social Workers, Moms, Newly Married, etc.)
  • Call To Action: Like Page
Impressions
0
Reach
0
Page Likes
0

Select Campaign - Post Boosts for Nominees

  • Primary Objective: To maximize the reach and visibility of Sunpure and Sunpure Super Women Award.
  • Secondary Objective: To cement the associations of “Socially Responsible”, with Brand Sunpure.
  • Target Audience: Men and Women in the selected cities with Interest Targeting.
  • Call To Action: Like, Comment, Share, Retain.
  • A Total of 9 such ads were run and optimized.
Impressions
0
Reach
0
Engagement
0

Select Campaign - Women's Day

  • Primary Objective: To maximize the reach and visibility of Sunpure and Sunpure Super Woman Award on Women’s Day
  • Secondary Objective: To create the association of “Everyday Women as Superheroes” with Brand Sunpure and Sunpure Superwoman Awards.
  • Target Audience: Men and Women in the selected cities with Interest Targeting.
  • Call To Action: Like, Comment, Share.
Impressions
0
Reach
0
Engagement
0

Select Campaign - Women's Day Video Reach

  • Primary Objective: To maximize the reach and visibility of Sunpure and Sunpure Super Woman Award on Women’s Day
  • Secondary Objective: To tell the stories of the winners of the Sunpure Super Woman Awards
  • Target Audience: Men and Women in the selected cities with Interest
    Targeting
  • Call To Action: Watch Video, Like, Comment, Share.
  • A Total of 10 such ads were run
Impressions
0
Reach
0
Engagement
0
Video Views
0

Select Campaign - Winners' Post Boost

  • Primary Objective: To communicate the extended target audience about the Awards Ceremony by maximizing the reach.
  • Secondary Objective: To enable the digital properties of Sunpure Superwoman Awards to build a rapport with the extended Target Audience.
  • Target Audience: Men and Women in the selected cities with Interest Targeting.
  • Call To Action: Like, Comment, Share.
Impressions
0
Reach
0
Engagement
0

Select Facebook Posts

Twitter Organic Metrics

Organic Folows
0
Engagements
0
Organic Impressions

Twitter Advertising Metrics

Impressions
0
Engagements
0
Adverts

Select Twitter Posts

Select Instagram Posts

Select LinkedIn Campaigns

Responses
0
Clicks
0
InMails
0

Select Display Network Campaigns

Impressions
0
Clicks
0

Select YouTube Campaigns