Work Experience
2022 - Present
Digital Marketing Consultant
Brandmeister | Bengaluru
Leading marketing projects for brands like KTM, Lexus, Toyota, BOCA, Bloomberg ME, focused on -
• Performance marketing and advertising campaigns across various search, display and social ad networks.
• Brand Semioties Strategy and Design, Content Strategy, Marketing Communication and Automation.
• Social Media Marketing - organic and paid campaigns. Website and Landing Page Development, Optimization and
Maintenance.
• Ownership of P&L, Operations, Client Acquisitions and Account Management.
2017 - 2022
Head of Digital
Wings Brand Activations | Bengaluru | Global Integrated Marketing Agency with a presence in 8 countries
Leading end-to-end integrated marketing projects for clients like National Stock Exchange, Bosch, Tata Crucible, Sunpure,
Tetrapak, FreshDesk, Max, Citrix, Wanderers, Fujifilm, Fireball Whisky, and Kangaroo Care, focused on-
• Campaign Management - Lead generation and brand awareness campaigns across various search, display and social ad networks.
• Social Media Marketing - Organic, Paid and Influencer Campaigns on all major social media touchpoints.
• Digital Engineering - Website Development and SEO, Marketing Automation, Dashboard Design, App
Development.
• Design - Creative Direction for Branding, Marcomm Collateral design and Content Marketing.
- Business Development via client acquisition and account expansion within existing clientele.
- Driving success by coordinating seamlessly across internal
teams, verticals, vendors, and external agencies.
- Leading talent acquisition, training, and team development for
the Digital Business Unit.
2016 - 2017
Digital Marketing Manager
Mapplinks | Bengaluru | Rated among the Top 10 digital agencies in India in 2016
Leading Digital Marketing Projects for key clients like Centa Teaching Professionals Olympiad, QuickBooks, Fitness Fight
Club, focused on -
• Business Development - Sales and Key Account Management
• Growth Hacking
• Campaign Management
• Email Marketing, Content Marketing & Communication Design
• Graphics and Branding
• Talent Acquisition, Training and Team Development
2014 - 2016
Digital Marketing – Team Lead
GREedge (Valued Epistemics PVT LTD | Chennai | One of the earliest Ed-Tech Startups in India
I led the creative team and provided campaign support to the sales team and the deployment team. My responsibilities included -
• Social Media Marketing
• Content Marketing
• Content Strategy and Communication Design
• Digital Advertising
• Search Engine Optimization (SEO)
• Webinar Production
• Project & Product Management
• Team Management, including hiring, training and development
2010 - 2012
Quality Analyst
EA Games (Electronic Arts) | WOrld's Largest Video Games publisher
I worked as a video games tester and quality assuarance engineer. My responsibilities included -
• QA Testing
• Pre Alpha Game Development
• Graphics Design
• Digital Advertising
• Project Management
Select Projects include Need For Speed: Shift 2, Pictureka,
Transformers, Mirror's Edge Mobile, Magic The Gathering.
2016 - 2017
Growth Hacking Instructor
Growth Hacking Academy | Bengaluru
2013
Digital Marketing Intern
ComputoVision | Pune
2010
Merchandise Sales Promoter
Deccan Chargers | Bhubaneswar
Education
2012 - 2014
MBA | Marketing
IMT | Nagpur
2006 - 2010
B.TECH | COMPUTER SCIENCE AND ENGINEERING
CV Raman College of Engineering | Bhubaneswar
Various
Certifications
• Diploma in French Language (DELF A1)
• Facebook Marketplace Certification
• Google AdWords Certification
• Hubspot Inbound Certification