resume

WORK EXPERIENCE

April 2017 – Current

Wings Brand Activations

Digital Marketing Manager

Currently, I head the Digital Marketing Divison in Wings Brand Activation (A conglomerate of integrated marketing, operations, and manpower services).

Key Responsibilities

  • End to end agency management, starting from scoping and consulting clients to delivering digital marketing projects and ensuring client delight.
  • Liaise with the USA, UAE, and other offshore sales teams to grow the business of Wings Group of Companies by helping with proposal pitches and project delivery.
  • Be the brand custodian by defining communications and operational guidelines for several group companies of Wings Group of Companies.
  • Enable the group company to gradually pivot its services as per the needs and requirements of the Digital Economy.

Key Projects

  • Conceptualized and sold a marketing property to an FMCG brand, Sunpure. I run an annual brand-building campaign called Sunpure Superwomen Awards in the weeks running up to International Women’s Day.
  • Helped create a college outreach and branding exercise for the National Stock Exchange called NSE FinQuiz, India’s largest Finacial Quiz Contest.
  • Scored the social media mandate for Bosch Sri Lanka where I strategize and execute all social media communication and run advert campaigns for the brand on search, display, and social networks.
  • Enabled Tetrapak & Nandini Milk to break into the Kerala market by coordinating a highly optimized 2 months long carpet-bombing operation across all retailers outlets in the area without having to out of the office.
  • Optimized and oversaw a 20 city FOS promotional activity for Bosch Powertools by digitizing the entire supervision, promotional auditing, and business intelligence-gathering processes.

Apr 2016 – Mar 2017

Digital Marketing Manager

Mapplinks.

Mapplinks is a Full-Service Digital Marketing Agency based out of Bangalore rated as one of the Top 10 digital agencies in India in 2016. My responsibilities at Mapplinks included –

  • Growth Hacking
  • Sales & Business Development
  • Team Management
  • Key Account Management
  • Digital Advertising
  • Creative Direction
  • Talent Acquisition
  • Training and Development
  • Graphics Design
  • Content Marketing

Key Projects

  • Executed the end to end digital marketing campaigns for CENTA – Teaching Professionals Olympiad.
  • Designed the brand semiotics for Daily Life, a mobile application suite.
  • Handled the social media marketing of AppBrowzer, a service for locally cached apps on smartphones.
  • Conceptualized and executed a lead nurturing campaign for Quickbooks by Intuit, a payroll management SaaS.
  • Executed lead generation campaigns and handled the social media marketing of Fitness FIghtclub, A MMA training franchise based out of Bangalore.

Mar 2014 – Mar 2016

Digital Marketing Lead

GREedge by Value Epistemics.

GREedge is one of the leading brands in the field of Online Education in South Asia focusing on streamlining exam prep for overseas universities. Responsibilities-

  • Social Media Marketing
  • Content Marketing
  • Graphics Design
  • Communication Design
  • Content Strategy
  • Team Management
  • Hiring, Training & Development
  • Project Management
  • Digital Advertising
  • SEO & SEM

Mar 2013 – April 2013

Digital Marketing Executive

ComputoVision (Internship)

I did my summer internship at the Pune based Digital Agency. My primary responsibility during the internship period was to generate marketing qualified leads for the agency from targeted countries in Africa.

Mar 2010 – Mar 2012

Quality Assurance

EA games

I started off a game tester with the world’s largest video games publisher. Later on, I was promoted as a Quality Assurance Engineer and Test Lead of iOS games for iPhone, iPad, and Mac platforms. Some of the bestselling games I had worked on are Need For Speed: Shift Unleashed, Mirror’s Edge, Transformers & Sims Mobile. I had bagged the EA Design Challenge award during my time with Electronic Arts. My key responsibilities at EA included –

  • Product Development
  • Graphics Design
  • QA Testing
  • Project Management
  • Team Management

 

 

EDUCATION

2012-14

MBA in Marketing

IMT

I studied atomic stuff at Stanford University. I create usable web interfaces, front end coding stuff and almost anything. But i love what i do.

2006-10

B.Tech in Computer Science

CV Raman College of Engineering

I got my Master Degree at Harvard University. I create usable web interfaces, front end coding stuff and almost anything. But i love what i do.

Download CV

Areas of Interest

  • Growth & Strategy
  • Account Management
  • Business Development
  • Content Strategy
  • Creative Direction
  • Marketing Communication
  • Social Media Marketing
  • Digital Advertising
  • Campaign Planning & Management
  • Growth Hacking
  • Client Servicing

Functional Skills

  • Integrated Communications
  • Digital Advertising
  • Content Marketing
  • Social Media Marketing
  • Search Engine Marketing
  • Email Marketing
  • Graphics Design
  • Data Analytics & Visualization
  • Branding
  • Copywriting
  • Video Production and Editing
  • Market Research

TESTIMONIALS

testo-01

Vincent Wood

CEO / Gravity Inc.

He is a great and hardworking guy. I am so proud of i have him as my asistant. He helped me so much. Also i am so proud of i have him as my asistant. He helped me so much.

testo-02

Gary Morgan

Chemist / Freelancer

He was a great co-worker and a friend. I would’t be where i am without his support.

testo-03

Jason Wilson

Lab Geek / Miami Metro

He is ok. I don’t really know him. He looks nice.