How to design socially responsible campaigns that keep their edge with Gen Z and Gen Alpha Setting the Stage Social platforms have spent the past decade teaching algorithms to maximise watch time. The unintended result is a flood of SNARF content. SNARF stands for Stakes, Novelty, Anger, Retention, and Fear, a pattern first outlined by…
When marketers talk about product placement, conversations typically veer toward movies or streaming shows. But there is a high impact and relatively untapped space where products can live longer, engage deeper, and connect more meaningfully with audiences. Video games. Why Product Placement in Games is Underrated Advantages of In-Game Product Placement Longevity – Games do…
