Search Engine Optimization (SEO) has long been the dominant strategy for digital discoverability. However, evolving user behaviors—particularly among digital-native generations like Gen Z and Gen Alpha—are shifting how individuals seek out information online. Increasingly, users are bypassing traditional search engines in favor of searching directly within platforms such as TikTok, Instagram, Reddit, and Amazon. This…
Why Your Brand Should Prioritize PSO (Platform Search Optimization) Over Traditional SEO
