NSE FinQuiz is a National Quiz competition on topics related to the world of finance, trivia and general information. This is conducted across 5 cities with 100 participating colleges.
The Client
The National Stock Exchange of India Limited is the leading stock exchange of India, located in Mumbai. NSE FinQuiz is a National Quiz competition on topics related to the world of finance, trivia and general information. This will be conducted across 5 cities with 100 participating colleges. Presented by NSE, Finquiz provides a platform for hidden talents and provide a potential launchpad for a successful career.
The Brief
TARGET AUDIENCE: Undergrad and MBA Post Grad colleges in India. Primary cities included Ahmedabad, Chennai, Delhi, Mumbai, and Kolkata.
OBJECTIVE: Generate Brand Awareness, educate the target audience about NSE FinQuiz, generate hype about upcoming on-campus quizzes, generate leads and maximize the visibility of branded content on social media.
The Work
Development – A complete website for the sub-brand was conceived and built from the ground up. The website will serve as the primary web touch-point for all event-related information, live quizzes, schedules, rules, and leaderboards.
Design – Two typography videos were produced for the brand to be used as video ads on Facebook and YouTube. All additional graphics, print and web collaterals required by the brand were designed.
Marketing – End to End social media marketing was handled; starting from conception and design to deployment and analytics. Lead Generation and Brand Awareness ads were run across Facebook, Instagram, AdWords Display Network and YouTube.
Campaign Results
• The objective of this campaign was to promote NSE FinQuiz in the shortlisted colleges 2-7 days before the registrations to maximize the offline registrations and increase awareness & hype for NSE FinQuiz.
• A/B testing was done in the initial phase with multiple visuals and creatives to get the best performing combination. Scaling up and budget allocation was done based on the observations from these tests.
• Location Targeting of the colleges was done while narrowing down the audience based on interests, age and graduation year range.
• Towards the end of the qualifiers, selected posts were boosted to increase the engagement with the target audience and to hype up the National Finals.
• Boost Campaigns were also used to promote the winners of the city finals rounds to aid the organic reach of the page posts.
• The target audience was set to the same as Friday Funancial Ad Campaigns. i.e. 5 Cities + Demographics + Interests Targeting.
• The Official Facebook Page for NSE FinQuiz was created and updated with all required page data.
• Regular posts and updates were done. The page is seen as one of the primary points of information about NSE FinQuiz.
• Dates about Qualifiers, Participating Cities, Participating Colleges, Results, Friday Funancial Updates, Event Updates, and miscellaneous posts were run.
• A page likes campaign was run to increase the number of likes of the Facebook Page.
• Comments moderation and messenger handling were done.
Select Creatives
